Lime Crime is a revolutionary new cosmetic line that has been taking the world by storm as of late. This one time small brand has transcended the industry in more ways than any other cosmetic line in recent years. Company founder Doe Deere has become a household name and one of the top female entrepreneurs over the past few years. The success of Lime Crime can be seen through magazine ads, billboards, and by the use of your average everyday individual.
Founder Doe Deere has always had a passion for make-up as she and her little friends would have sleep-overs together while modeling their favorite make-up brands. Deere stood out as she always had an eclectic sense of style and fashion. She loved to experiment with vivid and brightly colored tones compared to her friends. As Deere got older she began taking it to another level and in 2004, Deere launched the brand to an online market. The young entrepreneur sewed and modeled her very own signature line of cosmetics using the wildest of colors. She new that she had to set herself apart from other brands so she made the vividly toned line her staple or go-to-products. One thing she noticed was that there was a lack of bright colored lipsticks on the market. Deere had just found her niche and she pounced on it. The Velvetine Line of Lipsticks became her money maker, which took the brand from slightly noticed, to more of a mainstream level.
Lime Crime has become a leader in this digital society and it gets many views on social media accounts on a daily basis. The idea was genius and the time was right as Lime Crime took over the cosmetic scene in 2008. The brand has it’s own unique style and lives by a different mantra. There is no discrimination here as these cosmetics are universal/unisex. On top of that, Lime Crime is (Cruelty-Free by PETA) and is Certified Vegan Free. This makes the product even more desirable as it hosts no nasty side effects on the skin’s surface unlike many other brands.
A typical day for Doe Deere is coming in to work and having a brief meeting with her personal creative director. The two review the projects or tasks as hand and then began formulating strategies for improvements. Deere stated that she’s involved in many meeting throughout her work weeks and she finds time for development purposes in her make-up laboratory. Deere also tests the products herself before putting it in the successful lineup of her cosmetics. The future is looking bright for Doe Deere and to the consumers she supplies with her extravagant line of exclusive cosmetics.