Whitney Wolfe’s Recent Marriage

Whtiney Wolfe who has shown a lot of passion for relationships and has put together an app that is good for helping women find the right person, has recently gotten married. This is good news for the entrepreneur. This is also a good message to send customers and fans. For one thing, if one is going to be working in the dating and relationships industry, it only helps if she has something that is going to back up her representation. Fortunately, she has had a really good wedding with Michael Herd, who is the Texas Oil Heir.

Whitney Wolfe is a young entrepreneur who has run a lot of successful apps. She has put a lot of thought into what she wants to bring to the industry. With an industry as saturated as dating and relationships, it is very important to come up with something new that is going to stand out from among the others. For one thing, there are tons of dating apps in the market. While each of them have their own quirks, they are more or less similar to each other. Whitney Wolfe has decided that it is important to do something that is going to stand out in many ways.

With Bumble, men are disabled. They do not have the ability to initiate conversation with women. Instead, it is the women that have to talk with the men whenever they are presented with a match. This not only empowers women to initiate conversation with men they are interested in but also falls in line with Whitney Wolfe’s beliefs that there should not be a rule where the man has to do the initiating in the dating game. Women should be allowed to take some initiative to so that could be more likely to have what they want.

While Whitney Wolfe does want to empower women in relationships, she also wants to bring forth some good friendships for women to enjoy. After all, friendships can be every bit as fulfilling as romantic relationships. Women need the right friends so that they can get support if their relationships do not work out.

Learn More: www.crunchbase.com/person/whitney-wolfe

Fabletics Uses Innovative Technique to Emerge as Top Retailer

The fashion retailer Fabletics has been able to establish itself as arguably the top retailer of women’s apparel. In its few years of existence, it has proven to be a market leader in providing a wide range of women’s athletics apparel. Since Amazon controls almost 20% of the market share in the fashion industry, it is quite difficult for any retailer to reach high levels of success. However Fabletics has been able to make a lot of progress towards becoming a major retailer in the industry. In order to get a considerable amount of market share in the fashion industry and become very competitive, the company has used an innovative technique. Fabletics uses the reverse showroom technique where they establish a relationship with customers before they visit their physical locations.

 

With the reverse showroom technique, Fabletics has been in position to promote its products and makes sales online and then have consumers visit their locations. This technique emphasizes consumers taking advantage of subscriptions and discounts on a regular basis. When a consumer is looking to purchase apparel from Fabletics, they will make a purchase and then sign up for a subscription where they purchase merchandise at discount prices. This allows consumers to get a number of products from Fabletics on a regular basis and establish a steady relationship with the company. So far, this business model has been very effective in giving Fabletics a considerable edge in the fashion industry.

 

Another aspect of the reverse showroom technique by Fabletics is allowing consumers to visit store locations with a previous history of making purchases. Compared to other retailers, Fabletics has an easier time making sales and providing incentives to consumers. The customers of Fabletics already have access to these incentives so they are able to take advantage of them immediately. They are in position to know about the latest discounts as well as taking advantage of the latest discount prices that Fabletics offers to them.

 

Kate Hudson who founded Fabletics is quite amazed and happy about the progress of her company. Despite being a young company, it has established itself as one of the more successful and innovative in the fashion industry. When she started the company, Hudson wanted to develop stylish athletic apparel that is comfortable and that comes at an affordable price. She was able to reach this goal as Fabletics immediately became a sensation. With the success of her company, Kate looks to build on it and continue providing women with the most stylish and affordable athletic apparel available.

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