Lovers of animals appreciate Purina PetCare Company, an entity that manufactures various best-known pet foods in the globe. The corporation has won different awards like the “Best in Show” award for having high-performing teams. The employees assert that Purina PetCare caters not only for their workforce but also for their pets.
Most Purina news is centered around producing pet foods, treats, different snack flavors and litter products for dogs and cats. The consumer packaged goods company engages in the manufacture, marketing and distribution of its products in the United States and Canada. Headquartered in St. Louis, Missouri, Purina PetCare has 24 manufacturing facilities with 20 located in the United States and the rest in Canada. Through the years, the corporation has been promoting responsible pet care and positive relationship between people and their pets. The entity has augmented its efforts in terms of safety management. The prevention-based approach has been designed to manage compliance of regulations besides anticipating public concerns over current and future operations and products.
The company has a wide array of product brands that have been quite imperative in enhancing its bottom line. Some of the brands manufactured and sold by the company are Purina, Purina Beneful, Purina One, Friskies and Purina Dog Chow. Given that Purina PetCare comprehends the different types of consumers in the market, they have segmented their consumers according to brands. Budget shoppers can purchase products like Alpo while the health or component conscious customers can shop for brands like Purina Beneful. It is crucial to note that athletic dogs have a special diet that encloses extra fat and protein.
Over the years, Purina PetCare has managed to augment its four-phase strategic planning process, which has been authenticated by experts in the industry. Market research, studies on workforce capability and voice-of the consumer information have been utilized to improve the entity’s retail landscape, refresh the current strategies and develop new frontiers in the market. The senior management of the corporation has always set visions and established values based on founders of the company’s “4 Talls” (Smile Tall, Think Tall, Stand Tall and Live Tall). With the current competition in the market, the company has established another tall (5th Tall), which is defined as creation of a tall with innovation. The enterprise ensures that it incorporates these ideals on new recruits.
Purina PetCare is a renowned company that deals in the manufacture, marketing and distribution of pet food. In furtherance of its objectives, the company ensures that it produces different brands based on the consumer’s ability to purchase and their ingredient or health orientations. The entity has employed many workers in its facilities located in the United States and Canada.