EOS, or Evolution of Smooth, is a lip balm company with a story to tell. The company began selling their lip balms in Walgreens pharmacies a short seven years ago, and today their products are all over Target, Walmart and Costco, EOS stands as a leader in the industry. EOS sells approximately one million lip balm units weekly, landing them the number two spot for product sales. Chapstick once help the number one spot (currently held by Burt’s Bees,) and Blistex stood at number two. For more than 100 years Chapstick held this leading position, but EOS came in with something to prove.
EOS lip balm created a trendy, fun product and that is something that Chapstick failed to offer. In fact, there wasn’t a lot of change in the Chapstick product in the 100 years it’s been around. The boring tube shaped container and limited flavors took a toll on trendsetters who were tired of the same-ole, same-ole.
EOS presented a product in a fun container, packed with a fun flavor and lip balm made with natural ingredients that soothed, softened, and protected the lips. Eight fun flavors now exist in the EOS lip balm line, though new flavors are coming soon! They made the lip balm fun to use and wear, continued to enhance the product and its features, and listened and interacted (email, social media, freebies,etc.) with those who couldn’t keep their hands off the orbs. They did everything a good company should do to get their way to the top and it paid off quicker than anyone could’ve imagined.