The Lime Crime range of cosmetics has been a major source of inspiration and new products for many people across the world who are looking to express their own personalities through the makeup they choose to wear. Under the leadership of founder and CEO Doe Deere, Lime Crime has recently been seeing a large amount of evolution in its products and marketing options without losing sight of the reasons the brand has become such a huge success. Lime Crime has made its impact on the fashion scene by making sure the image created by Doe Deere is followed in the products and marketing chosen for being launched. The coming approach Lime Crime takes will follow Deere’s own journey to a mature and understated look she feels is the perfect choice for all those looking to adapt their makeup to their work and personal lives.
This is not to say Doe Deere will not be continuing to add strong, bold colors to her range of cosmetics in the coming years as she works to increase the exposure and popularity of her brand. Lime Crime developed from the makeup Doe Deere began making for herself, in much the same way as the fashion line she initially developed evolved from her own sense of style. In terms of the makeup and cosmetics products being produced the chance to explore the personality of Doe Deere is presented in the range that has been produced. Deere is the product of many different cultural forms, which begin with her Russian parents and continue with the influence New York has played in her life and fashion choices. Active on social media and her own blog, Doe Deere makes sure her bold makeup choices are available to be viewed by her followers and act as a reflection of her own personality and feelings.
Lime Crime and Doe Deere are creating new products under the slogan “Don’t Quit Your Daydream”. This seems to be a constant theme in the work of the company, which has its marketing choices filtered by Deere herself who is insistent on the brand remaining loyal to the aims and goals she had as a young entrepreneur. One of the main aims of the company in recent times has been to make itself more open to the public to make sure everybody has the correct information about how the brand has developed and the products being produced. Deere has even gone so far as to produce short videos detailing the process of creating various types of makeup in a basic form to inspire those who follow her work and would like to follow in her footsteps as a creator of cosmetics.