EOS Proves That The Best Ideas Aren’t Always Brand New

There are so many start up companies trying to create the next big thing that it becomes hard to succeed in the overwhelming chaos. For entrepreneurs Sanjiv Mehra and Jonathan Teller, they chose to focus on how to make a basic product that had been on the market for decades, new and exciting to modern society. With the creation of EOS lip balm, an organic product that is unique in ingredients and design, Mehra and Teller were able to reshape an established market.

Mehra and Teller wanted to start their own business but wanted to approach it in a different way. They went out looking for products that already had a strong market base but needed something fresh and progressive. The lip balm industry was where they set their sites. The only product offered was the long cylinder chapstick tube that had been the only option since it’s release in the 1880’s. Mehra and Teller took their time doing research, and decided that a modern lip balm needed to appeal to all the senses to break the product mold.

Their brand EOS, an acronym for Evolution Of Smooth (https://evolutionofsmooth.com/), was launched in 2009 and quickly became a beauty success. They marketed their product specifically to millennials age 25-35 using traditional marketing, such as magazines and television ads, but focused on newer avenues using bloggers, YouTube, and Facebook. Their social media presence was their greatest driving force and helped EOS grow to the $250 million company it is today. Today, the products are sold by online merchants Lucky Vitamin and Racked.

EOS has maintained their distance from the spotlight as they’ve been growing their brand, but feel that it’s important for their clients to know more about their past and their vision for the future. In an interview with Fast Company titled The Untold Story Of How Startup EOS Lip Balm Outdid Chapstick readers are given much more exposure to the successful journey of the EOS brand.


Town Residential Seeks To Make A Big Impact In The Future


Town Residential has quickly become one of the top luxury real estate firms in New York. Town specializes in many different areas in real estate, including leasing, sales, marketing, and retail.


Town Residential’s offices are located in some of the most popular neighborhoods in New York City. This gives both customers and representatives great access. Town Square is a central part of all locations. Town Square is a melting place to help develop different partnerships and networking opportunities among different clients and neighbors. Town Residential executives have been honored as experts and are frequently making their presence known on the New York luxury real estate scene. Thanks to their extensive media outreach, Town Residential has been featured in numerous publications.


The Chief Executive Officer of Town Residential is Andrew Heiberger. Heiberger oversees a team of more than 400 representatives and professionals in multiple neighborhood offices. Heiberger wants Town Residential to lead the way in changing how a company operates and delivers. Heiberger is involved in the firm’s branding and marketing. Heiberger is known for his transparent knowledge of market conditions. Heiberger holds a B.A. from the University of Michigan, and a J.D. from the University of Miami School of Law. Heiberger also serves on the Real Estate Board of New York, as a member of the board of governors.

Jacqueline Pestana serves as the Chief Operating Officer of Town Residential, and she has extensive experience in NYC real estate. Pestana brings a wealth of experience to the position. Pestana helps oversee the daily operations of Town Residential, as well as different departments; including accounting, legal, and human resources. Pestana has an accounting background, and has over a decade of experience in the real estate industry. Using an innovative mind, Pestana has helped Town Residential achieve significant growth.

My Business Thrives Because Of The Work That Handy Does For My Customers

I had a great idea because I had a bad experience moving one time. I was supposed to clean the home I was moving from but didn’t have the time, and I was fined a lot of money because I didn’t clean the home properly. I assist people who need their home cleaned after they move out of their apartment or house or even their business. I’ve made a great living running this business, especially since I never have to do any of the cleaning myself. Handy is who does the cleaning for me because I know I can trust them.

Even though some people will take the time to clean their own place, they may miss some things, so as bigcitylittleblog.com suggests it’s always best to have a professional take over the cleaning duties for any house, apartment, or business. Handy has all the professionals that I could ever need, and I always make payments ahead of time and will always tip the workers too. I always know ahead of time when I’m going to have someone who needs my services, and this works out perfectly because I can always schedule appointments with Handy for a future date.

The Handy workers have their own insurance, so I know that if by any chance they damage something, the items will be covered. I always go to check on the work that the Handy employees do, and I’ve never had a problem with their services, not even once. Every single thing in the home gets cleaned, and even if it’s a business that they are cleaning, the business is spotless, especially the floor. I’m extremely satisfied as a Handy customer, and even if I weren’t using their services for my business, I would use Handy anyways to clean my home because they are just that good.