Jose Borghi is a widely acclaimed and well-known advertising professional in the Brazilian Advertising Industry. Jose Henrique Borghi has helped many companies to achieve their business objectives and revenue goals through successfully designing effective advertising and marketing campaigns for them. Some of the leading companies that Jose Borghi has worked for and provide constructive results are Unilever, Mitsubishi, and Fiat. The advertising campaign designed by Jose Henrique Borghi for Fiat is referred to as case study in the advertising schools as the campaign hugely successful and it helped Fiat achieve astronomical profits in the country.
Jose Borghi studied marketing from one of the leading universities in the country, Pontifical Catholic University. Once he completed his study, he managed to get into one of the leading advertising firms in the country, Standard Ogilvy. He worked at Standard Ogilvy for a few years and went on to work at other leading advertising firms such asDM9 DDB, FCB, Talent, and Leo Burnett. However, after working for some of the top names in the industry, Jose Borghi thought that it is the time he starts his firm, and this is when he started Borghi Erh Creative Intelligence. The firm went on to achieve great heights of success in a very short span despite having limited capital and gave many leading advertising firms a run for their money.
However, apart from being a creative genius is also a business expert, and he realized that to sustain in a highly competitive advertising field, joining hands with other leading firms is necessary. It is when he decided to merge Borghi Erh Creative Intelligence with Lowe, one of the leading advertising firms in the business. The firm later merged again with another international leader in the advertising world, Mullen. It is for this reason the company was later rebranded to be named Mullen Lowe Brazil, and Jose Borghi currently serves as its co-CEO.
About Jose Henrique Borghi: www.crunchbase.com/person/jose-henrique-borghi#/entity