Virtual asset exchanges have used centralized marketplaces for the majority of their existence. Centralized marketplaces confer a number of benefits and have worked for better or worse for the last several years. However, despite the benefits that centralized marketplaces offer there are a few issues that come with the use of centralized technology. Malcolm CasSelle is well aware of the issues that arise whenever centralized technology is utilized in order to facilitate virtual asset transactions. The two primary issues that arise are those of geographic fragmentation and fraudulent activity.
Malcolm CasSelle has recently launched a new company that he has titled Worldwide Asset Exchange. This company utilizes the same technology that the world’s most popular cryptocurrency, bitcoin, uses. This technology is known as blockchain technology. Blockchain technology allows the decentralization of assets and can facilitate peer-to-peer transactions in a cryptographic manner that all but eliminates fraudulent activity. As a result, the issue of fraud that is prevalent in centralized marketplaces is more or less eliminated entirely. Additionally, Malcolm CasSelle has launched a new cryptocurrency that promises to erase the issue of geographic fragmentation. Since virtual assets can be exchanged around the world in many instances, individuals do not use the same native currency. In order to facilitate their transactions, they must go to foreign exchange markets which unnecessarily drives the cost of doing business upwards.
Malcolm CasSelle is an accomplished figure in the digital tech industry. He holds both a Bachelor’s and a Master’s degree in computer science from the Massachusetts Institute of Technology and Stanford University respectively. He is well known for his success as a venture capitalist and has invested during the early stages of several well-known technology companies. He was able to invest during the early stages of both Zynga and Facebook. In addition to his success as a venture capitalist, he has helped to launch several startup companies some of which have gone on to achieve global notoriety such as MediaPass and Xfire. If being a venture capitalist and a successful startup leader was not enough he is also currently the chief investment officer of one of the world’s largest centralized virtual asset exchanges, OPSkins.