Technology is changing everything and education has not been left behind. Adtech investments are on the rise following a four-year low back with the peak being 2016. However, this changed in 2017 when the investments rose to $1.7 billion. With the US Government set to cut down the federal education budget, this investment is expected to fall in 2018. Adtech startups had a good year in 2017 with companies like littleBits experiencing tremendous growth. There are also other startups that also experienced significant growth such as Nearpod which is an adaptive learning startup. The company was able to acquire funding of over $21 million last year. This is according to information that was released by TechCrunch with the company being able to record over 300 digital lessons.
This would not have been possible without the assistance of Education.com. A recent article by entrepreneur.com revealed that investors have also shown interest in upcoming areas such as gamification platforms. A good example of this is Classcraft which has been on the rise for the last few months. This is a platform that has received a funding of over $2.8 million. While all these platforms may look all different, they seem to have one thing in common which is that they have made learning fun. All kids involved seem to love going to school, and things have also become easy for teachers and educators.
To make sure that everything goes according to plan, these platforms are usually tested rigorously. These are platforms that investors have high expectations about in that they will improve the learning of the students. This means that teachers and educators have some expectations about these adtech products. Some of the expectations that these people have include solving actual problems. They also expect these products to be tested and proven. Educators also expect these platforms to have a plan for adoption and implementation. There are several companies that have managed to include all these features in their products such as Schoology. This is a firm that has a learning management system that has been made possible by one-to-one iPad system. The program is already being used in a district in Pennsylvania.