No water – No snow – No problem

I was listening to KCRW and heard “Press Play with Madeleine Brand” and heard some insight as to how the drought is affecting California and specifically skiing. Andy Wirth, CEO of Squaw Valley Ski Holdings, discussed the impact that this lack of water and conservation of water mindset has on the ski season.

Because of the drought, the ski season generated about 20% less revenue than other years but Wirth was confident that while the lack of rain did have an impact, his resorts were unquestionably still turning a profit. Read more: How Will the Drought Affect California Ski Resorts?

Because of the increased scientific knowledge, there are adjustments made to the snow and with the moisture, ambient temperatures, and the possibility of El Nino this winter the conditions for snow are more favorable than not. At a 6,000 acre resort there are still over 4,000 acres available for skiing so the drought has not been as devastating to the ski industry as was feared.  Learn more about Andy Wirth:

Brand continued to ask Andy Wirth about changes in the business model for a ski resort due to the projected weather problems in years ahead. Wirth assured her that in addition to winter sports, there are year-round activities that are thriving including summer events such as weddings and parties that are often sold out due to their popularity.

This shows that winter and skiing are not the only components of success. With Andy Wirth’s background as a Ranger and with a Bachelor’s degree in science he is knowledgeable about meteorology and with over 24 years of sales and marketing experience he is expertly positioned to respect the history and legacy of skiing in California but also to be innovative with all-season programming and fun, either with or without an increase in water usage for the area.